A group of five business people are sitting in an Amsterdam hotel lobby, discussing an upcoming presentation. Someone dropped the word innovative a few times.
'Option 1 is hard but option 2 is harder.'
'Option 1 and option 2 are horizons. We need something at the bottom to show their optionality.'
'First, we need a definition of how they are similar and different, and then we need a contrast.'
And then they took out a bag of pick 'n' mix and started snacking. A blond young man took a sweet from the bag: 'ooh look, it's a mini pizza!'