A group of five business people are sitting in an Amsterdam hotel lobby, discussing an upcoming presentation. Someone says the word innovative a few times.
'Option 1 is hard but option 2 is harder.'
'Option 1 and option 2 are horizons. We need something at the bottom to show their optionality.'
'First, we need a definition of how they are similar and different, and then we need a contrast.'
And then they take out a bag of pick 'n' mix and start snacking. A young blond man picks a sweet from the bag, exclaiming: 'ooh look, it's a mini pizza!'
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