Norwegian Airlines posters ad campaign

I saw these posters when I was in the Stockholm metro. I did a double take, wondering why London events were being advertised to the Swedes.

Then, I noticed more posters - from Krakow, Riga and Berlin, and realised it was an ace ad campaign from Norwegian Airlines. Here's a little video about how it was made.

It's not only a great campaign, but I really love how the sense of the cities come through in the posters.

Stockholm Lights

Stockholm is a beautiful city by day with church spires, brightly coloured stone and wooden buildings and water reflecting the sunlight.

But I loved it even more at night when the Swedes do all they can to light up the dark nights.

From small features like candles and backlit doorbell panels to floodlight buildings and large neon signs, the city glows.

I guess this is needed in a city where for several months there is more dark than daylight.

This reminds me too of the Christmas stars I saw in Gothenburg. (I even saw a few in Stockholm still hanging in March.)

Stockholm Sunsets

If you're lucky enough to be in Stockholm on a clear day, head for somewhere to see amazing sunsets like these.

Two places I recommend are Monteliusvägen and Norra Riddarholmshamnen.